Spirit log: Jack Daniel's Old no. 7

do you know who I am?

Jack Daniel’s Old No 7 must be one of the most recognisable whisky brands in the world. Seen on t-shirts, on taxis, in the movies, with such legends as Lemmy and Slash… and yet… it is somewhat disparaged among those who profess to be connoisseurs of whisky – of scotch in particular. Perhaps it’s the too cool for school image, perhaps it’s that it can so often be seen being mixed with coke… I don’t know. I do know that at its normal UK price of £26-28, it was never going to be top of my shopping list, but at £15? You know what was going to happen next.

I’ve never actually owned a bottle of Old No 7 before, but yes, of course I’ve tried it. I still didn’t know where I stood on my opinion of it though – I’d often thought it was a little on the sweet side, and even once or twice might have said it is for people who want to play at drinking whisky, tantamount to a soft drink. What a snob.

It’s fine to play though, isn’t it? I’m not above drinking JD…

Previous Experiences of Note

I guess I haven’t tried it that many times, but I do have one or two conflicting impressions informed by these rare occasions. First, I remember my friend Adam bringing a bottle to a poker game where a number of different spirits were on offer (Maker’s Mark, Highland Park, Jameson’s, el Jimador…) and when tasting JD later on in the evening I was mostly getting banana hints – more like banana flavoured sweets than the fruit itself.

That impression stuck with me for a while until a tasting with the Manchester Whisky Club where we were presented with three unidentified samples at the beginning of the evening. One was Irish, one scotch and the other - no doubt included in order to compare unfavourably with the Jameson’s, which was the focus of the evening - was Jack Daniel’s. When the host asked the room which of the three samples they preferred, it was just me who liked the one with the silky-smooth mouthfeel. It was revealed that this one was Jack Daniel’s, and the room sneered smugly. I hadn’t identified it as Jack Daniel’s, nor could I detect any hints of banana this time, but I know when I like something… in comparison to something else at least.

So finally I have a bottle of my own, and it is time to really get to know it. Fulfilment came one Friday night, shortly after the passing of the DYC8. Despite my previous experiences, and failure to identify it that one time, there is something distinctive about Jack Daniel’s, a dark, charred flavour that it is easy to assume is a result of the charcoal filtering that goes on prior to ageing. Whether that is the cause…  I have no idea – I certainly don’t notice a charred flavour in any of the various brands of vodka that are filtered that way.

What we really want to know

I didn’t have any plans for this, but fate decreed that while I was appraising Jack Daniel’s Old No 7, I would also get the chance to carry out a direct comparison with a budget equivalent – Aldi’s finest, Clarke’s bourbon.

I’ve never even considered buying this before, but it all came about because Mrs Cake decided to make me my very own irish cream for Christmas. Yes, she knows I love irish cream, so one day when she told me she couldn’t think of anything to get me for Christmas, and I flippantly replied “get creative”, she actually did and made me some.

Mrs Cake’s decision meant she needed to get some whisky, and she heard that bourbon would do just fine so she just picked something up at Aldi – Clarke’s. And lucky me, after my gift had been presented, I was also given what had been left over – essentially four shots.

Just because I’d never considered buying it didn’t mean I didn’t want to find out what it tasted like, so after trying the homemade irish ceam, I tried a glass of the bourbon too – making sure to reserve enough for a direct comparison with the JD a few days later.

So before we see how it stacks up, let’s take a quick look at the bottle… I see it doesn’t state “bottled for Aldi” on it anywhere, which is something of a surprise, and that it fulfils the minimum requirement of being 40% ABV. So there’s no particular reason to think this might be bad.

I emptied the Clarke’s into a glass, and poured a couple of measures of the JD into another, then went through to the lounge for a bit of Important Things with Demetri Martin.

There is little to choose between the two in terms of nose, and in flavour there is no obvious difference in terms of quality. Clarke’s is a little more sour and the JD did reveal that ghostly banana note, but on this one it’s all a matter of personal preference and value. I’d like to say they are actually equally good, though I do marginally prefer the JD. Having said that, at £12.97 Clarke’s costs less than half what you would generally expect to pay for JD’s image and reputation [read: marketing]. I think I still lack sufficient experience with American whiskies to be an authority on this but if we were to use JD as a benchmark, Clarke’s measures up quite well. In fact, if bourbon was something you had to have in your liquor cabinet, and you were struggling for funds one month, Clarke’s would do just nicely.

Clarke's - all by its self

Whatever your opinion of Jack Daniel’s, I think it’s good stuff. With so much whisky out there to try though, I wouldn’t be paying full price for it, but I won’t be shy if I see an offer like this again.

As for the Clarke’s? Aldi’s spirits are never on offer and bourbon isn’t currently one of my essential spirits so while it’s a steal at under £15, it’s unlikely I’ll be plumping for it any time soon.

Now, the proof they say, is in the pudding. In this instance, what I mean by appropriating that cliché, is that we can infer something about the quality of the JD by my use of it. I always have several whiskies on the go at the same time, so if one of them is the one I bring out when I have guests over, or that I save for when the time is just right, we can conclude that it must be of some quality – at the very least better than the others.

If it’s the one I bring out early in the evening, it is probably cheap but fairly enjoyable. If I swig it out of the bottle before I go out drinking or use it to fill my hipflask, you can be fairly sure I don’t think much of it.

Over it’s lifespan, my use of the JD sadly falls into the last category. I used it in my hipflask, I experimented with it (as you will learn on this blog in the coming weeks) and yes, I may have swigged a little out of the bottle from time to time. So I think we can conclude that for me at least, the JD doesn’t tick all my boxes. I prefer a nice single malt, and probably a decent blend and I don’t feel I’m wasting the JD by experimenting with it. Is that a bad thing? We don’t have to take it that way, but it does say something.

One last thing before I draw a line under this investigation; my recent trip to Canada turned up something that I have been wondering about of late –ever since research on Talisker 10 led to the idea that oxidation can actually be a good thing for whisky, rather than universally a bad thing, as I had understood up to that point.

I arrived at my mother-in-law’s to find that she had two JD miniatures that she would like me to drink. One had already been opened, and a small amount had been consumed, but nevertheless I drank both on the same evening, and found that the one that had already been opened… tasted better. It was sweeter with softer edges and was generally a more pleasant experience. I actually asked how long ago it had been opened, but unsurprisingly my mother-in-law didn’t have a clue. It had probably been opened by someone else and frankly, it could have been a couple of years ago or more. There wouldn’t have been much air in that little bottle but nevertheless, it pointed me in the direction of a realisation that appears to be becoming more self-evident; whisky is actually improved to an extent by oxidation. I’m sure there is a point at which it goes too far, but it certainly seems you’re safe for a good few months – unless in this case the contents were from two different batches, one of which was far better than the other.

Some people suggest you should open a new bottle and then leave it for 15 minutes before pouring to allow the spirit to open up. Frankly, I don’t massively see the point in that. Why not pour it into your glass, then leave that for 15 minutes?

Some also say that you should leave your dram for as many minutes as years it is old… which seems like an odd sentence. I’ve been trying that on and off, and to be honest, it takes me half an hour to drink a whisky anyway, so even if I don’t leave it for 10, 12, 15 minutes, some of the spirit will have been sitting in my glass that long.

Oh well, it’s all things to think about. Where was I?

At the end, that’s where. This week’s post comes to you a little late as Mrs Cake and I have been soaking up the sun in Gloucestershire and Glastonbury. You’ll be able to read all about those at some point in the indefinite future. Next week I’ll probably be looking at the endosymbiotic relationship that has been known to exist between booze and chocolate. Join me for that. For now though, it’s back to everyday life where people get arsey at work, dogs shit on the high street and someone has to make the fricking dinner. And I was all refreshed, too.

Poker Night part 2

Scant weeks after poker night at Dave’s, it was time for the annual end of season golf tournament. No drink involved there, but what did involve drink was the succeeding poker night. Only myself and Chris were present from the last time, but we were joined by Phil, John and Adam at John’s place in Lymm.

I’d been saving what remained of my Maker’s Mark for this occasion, and hadn’t touched it since that first poker night – half down, half to go.

That wasn’t the only hard liquor on the go. Besides each player’s choice of beer (Holsten Pils for me, as ever), I’d taken my new el Jimador tequila that I’d been waiting to open, as well as a bottle of Highland Park 12 Year Old for Chris – his groomsman gift. Adam brought along a fresh bottle of Jack Daniels and John supplied Jameson’s Select Reserve (which comes with a cork – we agreed that’s a good sign in a bottle of whisky) and some 3 year old Havana Club.

I also supplied the Cuban cigars, despite the fact it had been John who had just spent two weeks in Cuba.

We got down to the serious business of serious drinking and serious poker.

Everyone opted for Maker’s Mark to start off with, and professed a liking for it, but that proved to be the last I saw of it. I assume the others must have kept on drinking it, because the bottle was empty when I awoke the next day.

The first hand saw every one fold quickly, with the exception of John and myself. I had a pair of sixes, and opted to follow my usual strategy of staying in until it seems foolish. You don’t want to fold, and then find that you had a winning hand.

John upped the ante with a big raise. Figuring I’d at least got something, with two cards still to be revealed, it was worth matching.

When all cards were revealed, I still only had a pair of sixes, and John went all in. I hadn’t been expecting to be faced with this outcome so early. I’d already bet so much that folding now would reduce my chances of competing in the rest of the game significantly. On the other hand, I had to gamble everything if I wanted to stay in.

I felt a pang of anger at John’s action, but quickly suppressed it, and figured at least there were two more games to come after this, so being out of this one was no big deal. I also recalled seeing John do this before, one night during the golf holiday in Spain – betting big, to cover up the fact he actually had nothing. Chris and I had let him get away with it that time. I decided to play, and see what happened.

“I’m in.”

We showed our cards. John had nothing. He’d gambled on having an ace and a queen, and I won with a pair of sixes. He was out for the rest of the game, and in one fell swoop I had all his chips and a few more.

I also won the second hand with a pair of sixes, but after that it wasn’t plain sailing. I betted cautiously and lost a few before one hand where Chris and Adam had folded, leaving Phil and myself.

Feeling I had something that was good enough to win, I tried a big raise, and that was enough to convince Phil to fold. I wondered whether I shouldn’t have increased the betting slowly to take maximum advantage, and get Phil to bet more, but it turned out that Phil would have won the hand if he’d stayed in, so I’d inadvertently made the right choice.

Eventually every remaining player was dispatched, and I emerged victorious for the first time ever. My £15 winnings was eaten up straight away by having to contribute to the pizza order. Still; free pizza!

I moved on to trying each of the other liquors that were on offer. It felt a bit cheeky having a little of Chris’ Highland Park, since it was my gift to him, but no one else seemed to have reservations. It sure is a classy malt.

I can’t say I was impressed with the Jameson’s Select Reserve (£36 at The Whisky Exchange)  but I did enjoy the Havana Club. As for the Jack Daniels, it looks like my tasting skills are developing after all – this was the first time I’d ever tried it without ice, and I got a big hit of banana in there. Some reviewers go for ‘banana milkshake’, and it is almost like a soft drink, but I didn’t feel the need to be that specific. I like JD, so why does it taste of something I don’t like?

Finally, the piece de resistance… I’d been waiting for this night to crack open the 100% agave el Jimador tequila. Adam was actually the only one interested enough to give it a try, but we both liked it. It sure tastes different to your bog standard Jose Cuervo. It’s less sweet, with (for lack of better tasting skills) a darker tone to the flavour. Adam said it had a smooth taste, but I think that’s something people say when they don’t really know what they’re talking about… like, it’s got a kick to it and that stuff gets you hammered!

Well, I’m sure it wasn’t related to the booze, but I lost the next two games of poker. I was fine with that nevertheless, since I had won a game for the first time ever. I’m getting into this poker lark now, and I think I’ll try to attend one of these nights as often as possible. I’ve actually been practicing a bit online (free though, not on the actual gambling sites), and I’ve developed a couple of new strategies that I can’t wait to try out on real people. Poker can be the new golf for the winter months. It sure is a good excuse to break out the fancy booze.