Another
pay day browse of /Bring a Bottle led me to Asda looking for
then cheapest vodka, New Amsterdam. I have to say though, I was a
little disappointed to find that my internet research had deceived me
into thinking it was bottled at 40%. Perhaps in other countries in
the world, but here it’s a standard and pointless 37.5. I got it
anyway. It was £12 for 70cl.
It’s
an American brand, and is named (presumably) after the 17th
century Dutch settlement that later became New York. I saw a tv
advert for it a few weeks later, which was disappointingly generic.
It was just a bunch of young people who looked like they might be
friends with Bruno Mars, out having a good time.
The
product itself is bottled in a chunky, rectangular bottle, bearing an
image of a skyscraper that the branding describes as iconic. It is
distilled five times and filtered three times.
Whether
or not all that distilling and filtering does any good I couldn’t
say, but the overall result is a thin and salty spirit, though there
was one occasion where it sat very nicely indeed. Online reviews, for
the most part, suggested it was excellent, and the word “smooth”
was bandied about profligately. In all honesty, I’m not really
getting on board with that. It’s a perfectly acceptable,
predictably uninteresting cheap vodka.
One
Friday night I tried this in a direct comparison test with Russian
Standard and, no doubt to Pablo’s delight, I had to admit that they
both tasted like vodka, and there wasn’t much to choose between
them, so I have to accept that these are much of a muchness.
If
I had to pick, I’d say the New Amsterdam tastes marginally better,
but the Russian Standard is stronger. In terms of price, they tend to
work out about the same, so just do what you want. And that's all I have to say about that! I'll be back next week to talk about another booze-related topic that's close to my heart.
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